Saturday, 23 October 2010
Time: 8am – 5pm
Venue: Singapore Polytechnic, MLTH8
More details will be released soon....
Platinum Sponsor: Sponsor: Venue Sponsor:
  
Integrated Marketing Communications In a Social Media Age Conference
Before social media, marketers were the controllers of content and messages. With social media, true censorship lies with the consumers – they now dictate what is said about your brand. The communication of key messages and what your brand resonates runs the risk of being lost amongst consumer voices, and added confusion with the use of multiple platforms employed. TVC, Print, Radio, Social Media and Mobile – while each of these reach and engage, without proper management and harmonisation, their collective impact can amplify clutter and dilute brands instead. Marketers now need effective how-tos and applicable strategies to harness the digital potential and leverage on various platforms to echo company’s values and key messages.
Can you…
· synergise marketing channels to project uniformity in your core messages?
· align user-generated content along with your brand values?
Through a showcase of best practices from and of global brands including HP, InterContinental, KFC, LG, Unilever, Nike, DBS, FairPrice, Volvo, Bank of Philippines, this 2-day conference will equip marketers with strategies and insights to funnel core messages with conviction and consistency. We will uncover Asia’s new IMC dynamics, hear strategies that evoke cohesive emotional responses and maximise impact via multiple touch points, in today’s digital age. Find out how you can capitalise on social media and integrate it seamlessly with offline channels to engage consumers and combat message dissonance. Grab this opportunity to acquire insights through best practices that will propel your brand up and above the rest!
Welcome to The Chartered Institute of Marketing (CIM), the leading international body for
marketing and business development.
Our aim is to provide marketers with best practice, helping them to deliver world-class marketing.
We can do this through providing training courses, recognised qualifications and the ability to
tap into a worldwide network of marketers.
Saturday, 24 October 2009 (Saturday)
8am – 4pm Hotel Re! @ Pearl’s Hill
Reunion Room, Level 2
Results of Competition: Details
Silver Sponsor: Sponsors:
  
Intro to The Student Chapter
By setting up a Student Chapter at your Uni or Poly you can provide your peers with an introduction to the world of marketing and an excellent opportunity to get “hands on” experience in areas such as marketing, advertising, public relations and more. The Student Chapter will provide networking opportunities with your local CIM branch through events and workshops and give you the chance to provide an exchange of knowledge with like-minded people. It’s also a great addition to your CV!
Who Can Set Up a Chapter?
This student-led activity is open to all undergraduate/postgraduate students from any discipline with
an interest in marketing and who sees it as an important part of their future development and career pathway.
Refer to the Student Chapter Information Pack to know more!
Download the Student Chapter Application Form now and enjoy the benefits of being a student based marketing group!
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